In our new YouTube series, Lewis Crathern takes the message of sustainability—and our commitment at Duotone to innovating more sustainable products—into classrooms across the UK. By introducing students to the world of kiteboarding, he shares not just the thrill of riding the wind, but also the deep responsibility that comes with spending time in nature. Through personal stories and hands-on demos with our kites on the school court, Lewis explains how kiteboarding has shaped his life—and how becoming a father inspired him to think differently about the future. Speaking directly to the next generation, he encourages conscious thinking and highlights how even small choices can make a big impact. At the heart of this mission are our Concept Blue products—developed to reduce environmental impact without compromising performance. Lewis shows students our kites made with undyed fabrics that significantly reduce water and chemical usage, recycled plastic components, and bio-based bladders. He also presents boards constructed from volcanic basalt fiber and other cleaner material alternatives. Because kiteboarding isn’t just about going higher and faster—it’s about tuning in to nature, reading the elements, and shaping a better future for the next generation of riders.